The TRUTH about Google Dublicate Content Penalty

Webmasters worry a lot about duplicate content, the fear of Google penalties seems to be a never ending discussion and all kinds of techniques are used to avoid this. Google recently published an article about this hoping to clarify their policy and put and end to the discussion.

The article "Demystifying the duplicate content penalty" by Susan Moskwa, states that Google don't penalize duplicate content the way people think they are. The article actually confirms what most of us already know from the Webmaster Guidelines; Google fancy uniqueness and its unwise to scrape content and republish it on your web site. But, if you add some value like rewriting it, or add something "new and valuable" to the text content - then its accepted. Below are a few more "rules" you should keep in mind:

Do not create multiple pages, subdomains, or domains with similar or duplicate content - guess this is pretty obvious to everyone.

Avoid cookie cutter approaches like affiliate programs with little or no original content Meaning. the same web site is found "all over" the net and your site don't represent any value to the users -watch out for turn key solutions.

Make sure your web site provides relevant and valuable content if you participate in an affiliate program. There is nothing wrong with affiliate links on your web pages as long as the content is unique and adds value.

Generally Google tolerates pretty much before penalizing a site or web page as long as its not designed to mislead users or manipulate the search engines. But be aware of that duplication might weaken the strength of an URL or Web site.

When Google discover duplicate content generated by default by CMS, Google put these pages in a cluster and pick out the URL they find most relevant and consolidate this URL using for instance Pagerank. This "cluster URL" will be shown in the Search Engine results page (SERP).

Susan Moskwas distinct article clarifies many of the frequent questions Webmasters have about duplicate content. We encourage you to read it carefully and follow the links in the article for more in depth info - you find it at Google Webmaster Central Blog.

Source: Google Webmaster Central - kindly provided by Article Promotion Journal

Successful PPC Advertising Essentials

Pay per click (PPC) is a term used by online Marketers and the meaning is just as the term sounds, advertisers will only pay the publisher when visitors click on the ads. The method is based on keywords, and advertisers will buy keywords they predict has the best potential to be searched for and convert to action.

Once the user types in a specific keyword the PPC ads related to this phrase will show up on top of the organic search results. The PPC advantages is that instead of waiting for months for a top position using SEO (Search Engine Optimization), you can buy a top ranking in the search results today. This marketing technique is used in both search engines and on web sites, but most commonly its referred to as Search Engine Marketing.

PPC will have keyword tactics, which is the heart of the advertising, and many organizations will provide the details of how it can be optimized. The keywords are the main aspect of pay per click advertising. This is used by the advertisers to receive targeted traffic because the PPC ads will only be shown to users searching for one of the PPC phrases

Pay per click management will help you optimize the keyword bids, monitor the bids, conversion and budgets. PPC management is time consuming and involves a lot of work - but its absolutely necessary. The chosen keywords have to be searched for in a manner that there will bring the best results.

Pay per click could either deal with content match or with keywords. This industry is very competitive, because there is the constant need to match the requirements as well as recover investments. PPC can be very expensive and the risk of a negative return on investment is high if you manage your campaigns poorly. The combination of picking the right keyword phrases at the right prices and a tight management are essential factors for a successful PPC campaign.

If the right keywords are picked, then targeted traffic flow to the site and convert the visitors to customers. One of the biggest advantages of pay per click is that results can be seen within a few days.

With pay per click, a web site gets an instant top rankings on the best search engines such as google, MSN and yahoo.

About the Author:
Jenny Stevens is involved in several online projects and has been working with Search Engine Marketing for the past 3 years. One is Website Article Content - She is also looking for Free PPC Advertising maximizing.

Article Marketing

An excellent way of driving all kinds of traffic, including traffic you wouldn't expect, to your site is to write useful articles and post them to article directories, encouraging people to download and publish your article on their website for free.

Article directories are huge repositories online with thousands of articles on every conceivable niche market and large market, usually they'll accept articles from almost anyone who wants to donate one. Register, set up the byline you want to use and your URL, and your article goes up, free to the world to download.

Why you should give away articles for free?

Because with every article download your URL and your name and often a short bio as well, are required to be set up along with the article in something called a "resource box." This means that if a hundred webmasters download your article, you have just gotten a hundred free links back to your website, many of them from sources you'd never have thought to ask prior to this.

It can also means that your name has just received the status of "recognized expert" to every person who thereafter reads your article on the other website. You give away free content, but you get real recognition and status in return.

Visit the Article Directory category for an overview.