The TRUTH about Google Dublicate Content Penalty

Webmasters worry a lot about duplicate content, the fear of Google penalties seems to be a never ending discussion and all kinds of techniques are used to avoid this. Google recently published an article about this hoping to clarify their policy and put and end to the discussion.

The article "Demystifying the duplicate content penalty" by Susan Moskwa, states that Google don't penalize duplicate content the way people think they are. The article actually confirms what most of us already know from the Webmaster Guidelines; Google fancy uniqueness and its unwise to scrape content and republish it on your web site. But, if you add some value like rewriting it, or add something "new and valuable" to the text content - then its accepted. Below are a few more "rules" you should keep in mind:

Do not create multiple pages, subdomains, or domains with similar or duplicate content - guess this is pretty obvious to everyone.

Avoid cookie cutter approaches like affiliate programs with little or no original content Meaning. the same web site is found "all over" the net and your site don't represent any value to the users -watch out for turn key solutions.

Make sure your web site provides relevant and valuable content if you participate in an affiliate program. There is nothing wrong with affiliate links on your web pages as long as the content is unique and adds value.

Generally Google tolerates pretty much before penalizing a site or web page as long as its not designed to mislead users or manipulate the search engines. But be aware of that duplication might weaken the strength of an URL or Web site.

When Google discover duplicate content generated by default by CMS, Google put these pages in a cluster and pick out the URL they find most relevant and consolidate this URL using for instance Pagerank. This "cluster URL" will be shown in the Search Engine results page (SERP).

Susan Moskwas distinct article clarifies many of the frequent questions Webmasters have about duplicate content. We encourage you to read it carefully and follow the links in the article for more in depth info - you find it at Google Webmaster Central Blog.

Source: Google Webmaster Central - kindly provided by Article Promotion Journal

Turn your Free E-book Publication into a Money Machine

Creating an E-book is just like creating a web site, you make pages using a MS Word or a HTML Editor and usually converts the "site" to a PDF document. The more substance and proficient the E-book is, the more popular and trusted will it become - just like a web site. E-books can be made completely interactive and contain links, graphics, forms, JavaScript, embedded video, be protected via passwords, search capabilities and more.

The content for your E-book may originate from a web site of yours, a special report, an article series, or any publication that you’ve specifically prepared to be compiled into a downloadable file. Commonly E-books can be downloaded from the Internet, but you may distribute it via E-mail, CD disc and similar.

Don’t fool around

Basically everyone that downloads your free E-book expects it to be helpful and to improve their online business or skills. They seldom care about who the author is unless they find a “what’s in it for me” factor that makes the difference. Don’t write an E-book or report that has nothing valuable to offer apart from loads of affiliate links. Don't expect to win with “click-me-rich” tactics, nobody will bother to read your E-book or recommend it to anyone else. Forget the “get rich quick” approach, people will think you are an overselling amateur and won’t buy a thing from you.

Do your homework – Outline a strategy and Research

The first thing you should do is to outline a strategy for the report, include at least the main subjects, how comprehensive it shall be, and distribution of the E-book. Next is preparing for research. Internet is an invaluable source of information and everything you need is out there somewhere, the challenge is to know where to find it. My approach is to visit Wikipedia.org for basic knowledge and references, I use EzineArticles.com as an idea resource, and finally I visit forums to find out what's hot right now. However you can both expand or limit your sources. For example, if I’m going to write about online marketing I use Article Promotion Journal (APJ) – because of their useful articles and tutorials on the topic.

When the research is completed it is time to write according to the outline you made initially. Use a catchy language that engages the reader, give the reader a valuable moment that makes the difference and a good reason for him or her to trust you.

How to make money with your Affiliate links

Always consider carefully where and how you integrate the affiliate links in your concept and E-book, let me explain how you do this right so you make money from them:

Before people can download your free E-book require action from them. For instance, you want to build a mailing list and they have to sign up before downloading. Add your first affiliate link on the “thank you” page. Offer them a one time offer they “can’t refuse”. Next is after email confirmation in your welcome E-mail. Write a good and informative welcome E-mail including both free and paid resources, if they only pick the free offer that’s fair enough – at this stage the keyword is building trust.

In your free E-book use affiliate links so your readers don’t realize you are trying to sell them something. Review the products using pros and cons, tell them about your experiences and how it helped you to solve a problem. If you have targeted your visitor’s right they will identify and understand how useful this product is. Avoid hard selling; don’t do any selling at all - just warm up your reader’s interest. Right now you want to prepare them for action, which is to click threw to the landing page. The real selling starts as soon as they arrive at the landing page, well prepared and with your recommendation in mind.

When you do this way, make sure the product you offer targets your prospects and are valuable to them. Choose the product range carefully; let them correspond with the image you have build – meaning, stick to the quality and strategy you have outlined.

The main objective is that the readers believe in you - then, and ONLY then, will people trust you enough to follow your suggestions and become a buyer.

Source/Author: About APJ

Increase Website Traffic with Viral Marketing

Many site owners have an on going challenge with increasing website traffic flow to their web pages. There are many tactics developed to solve this dilemma, many of them work excellent others don’t even make a small impact to your Website traffic.

One of the methods that have been successful in driving traffic into websites is viral marketing. Viral marketing takes advantage of the tendency a person has to share something he or she find informative, entertaining or amazing.

Many companies use this behavior to spread their products and improve the popularity of their online business, endeavoring to increase Website traffic. Viral marketing makes use of many mediums in enticing this behavior. It might be in the form of an interesting story, an addicting flash game, an amusing video or other things that catch a person’s interests.

This nifty form of website marketing is typically low cost and is a wonderful tool for any online business to utilize. The benefit overshadows the cost or efforts to initialize this marketing scheme. Any online business has the potential to benefit from viral marketing and Increase Website Traffic significant.

One of the simplest methods in viral marketing is using Tell a Friend script. This is a simple web script that you can attach to the code of your website. Generally, tell a friend script is installed on pages where a media is placed so that a person can easily send the media to any of his friends or family members.

The basic concept of Tell a friend script is that a person may input his name, e-mail address, and the recipient’s e-mail address, then send the media to the intended recipient much like an e-mail. As the recipient receives the e-mail he wouldn’t think of the mail a spam because he recognizes the sender’s name as someone he or she knows and trust.

Tell a friend script eliminates greatly the risks of being blocked because the visitor use the information inputted by the sender. This allows for wider spreading of this marketing method. It is pretty sneaky but incredibly effective to increase Website traffic.

With the e-mail sent and opened, the media will either be read, viewed or played. Also along with the mail would be a brief description of the company or website that sponsors the media sent.

The tell a friend process recurs itself as visitors uses this feature, more and more people will be aware of the existence of the sponsoring web site. People who read the ads inside the mail, who likes what they see, would click threw on the link and visit the site. This drives in Website traffic resulting in huge number of potential customers.

A tell a friend script is very simple and does not require any complicated method of programming. In fact, you can copy and simply paste the script on an intended page. Finding one is even simpler. All you have to do is go to a search engine and type “tell a friend script” in the search box. You will probably find both remotely hosted and scripts to install in the search results. What you prefer is entirely up to you as long as it serves its mission and increase Website traffic.

It is crucial that you have patience in using tell a friend script and Viral Marketing. If your chosen media doesn’t get the Website traffic that was expected, it may take some time before it gets spread or shared. But surely many people will see your ads and there is great possibility that they will visit your website and become a potential customer.

PS: Visit SEO Facility Marketing Directory for more info and resources

Search Marketing Strategy – Affordable Do It Yourself Link building

Many Search Marketing experts agree in that the relevance of back links are more important now than earlier. This is an interesting signal because it seems to have an impact on your sites Pagerank (PR) as well. Previously, the back link strategy was linking in from sites with high PR no matter its substance. After the Google Pagerank massacre in 2007/2008 this view has shifted, now it is vital to get back links from web sites with relevance. In this article I will discuss some tactical assessment that can improve the site's SERP significant and ensure that you receive more relevant visitors using.

-- Blogs
-- Web site Directories
-- Articles
-- Theme sites

above are the most common ways used in link building. In addition, I will pre-condition minimal cost and using the DIY (do it yourself) link building method.

Blogs
Within this segment there are almost unlimited possibilities, you can create your own blogs, or you can build links commenting in other's blogs. This means that if you have a Web site devoted to Search Marketing you want back links, or create blogs within this theme. If you go for obtaining links by blog commenting, make sure that the Blogs offer Do Follow links. Write intelligent Search Marketing blog comments and contribute in a positive way. As long as you comment about something you are familiar with this is surprisingly easy. If you prefer to create your own blogs, you can use Google's Blogspot or similar services unless you want buy domains and create blogs on them.

Web Site Directories
Look for niche directories that suits your site, select Web site directories about Search Marketing or synonymous in this case. This could be SEO, Search Engine Marketing, Niche Marketing, Online Marketing etc. The most significant aspect is that you are aiming up on the relevance of the Marketing Directory and not necessarily the PR. Often it is free to submit links to niche directories and very cheap to buy a featured link for better exposure.

Articles
Article marketing is great to use when you are deep linking your site. Deep linking is link building to several pages or all the sub pages for the entire Web site. As mentioned to boredom, remember relevance. Write articles about Search Marketing for the main page, for instance Search Engine Optimization for sub page 1, Niche Marketing for another sub page and so on. Use the Articles resource box to link back to the respective web pages from the relevant Articles.

Theme sites
Link Exchange? No, I’m still talking about the one-way links to your Web site. Search for relevant sites using Search Marketing, but don’t pick the most popular sites. When you've come up with an appropriate range, contact the webmasters and inquire for the price of a Search Marketing text link for one year. With a vast amount if offers to choose from, you can pick out the most affordable and relevant sites. I’m sure you will be amazed by the number of quality back links you can get for just a few bucks. This tactic also works very well with Blog Owners if you don’t fancy commenting or creating your own blogs.

Targeted Traffic
Link building according to the above tactics has a particularly positive side effect; the back links brings you relevant traffic. Visitors come because they're concerned about what your Search Marketing web site offers, everyone knows that targeted traffic converts well and is good for business. One final advice, this is not something you should do overnight - let it be a natural and continuous process in the development of your web site.

PS: Visit our Directory and check for New Links you will find lots of useful Marketing Resources.